💡 A hot take on personal branding

Personal brands get a bad rap.

Here’s why: when they’re done wrong, they’re done really, REALLY wrong.

They feel fake—like you’re being talking at people instead of to.

So when you hear the phrase "build your personal brand" thrown around, it immediately makes you want to roll your eyes, right?

And the risks of building one? Those seem big too!

We worry about things like:

• Getting a bunch of gross comments from trolls in our feed

• Freaking out our boss that we’re a flight risk

• Or, the scariest of all: …No one caring about what we have to say! (GASP!)

So we avoid any effort to build one.

But, I’m a contrarian. And I have a different POV.
Building a personal branding can be a really positive experience!

🔍 The humble beginnings of my own personal brand

Let me take you back to the messy, awkward beginnings of building my own brand.

It started with me, staring at a draft post, second-guessing every word of those first paragraphs. Eventually, I worked up the nerve to hit send.

My audience? A handful of professional friends and old coworkers.

Yet I was absolutely terrified about being judged for what I wrote.

But then something unexpected happened. That same evening, I got a Linkedin DM from a complete stranger in Germany. She told me how a friend of hers had liked my post, and my words had made her feel seen. She had been trying for months to pivot jobs, and my heartfelt advice gave her the confidence to believe she could do the same.

And her note? It made me feel something too. For the first time, I realized that sharing my story—the thoughts I usually kept tucked away out of pride—had the power to spark connection and inspire action in others navigating similar struggles.

Fast forward to today, and my personal brand has changed my life.

✨ I’ve made new friends in 10+ countries,
✨ I’ve helped over 150 generalists pivot careers, break free from career stagnation, and rediscover their agency,
✨ I got over my fear of seeing my face on camera,
✨ I landed an incredible full-time gig,
✨ and… I launched a podcast!

And none of this would’ve happened if I hadn’t pushed past the uncomfortable bits.

So, YES, personal branding can feel awkward at first. Vulnerability always does.

But…

• What if we pushed past that initial discomfort of building a personal brand by holding onto the belief in it’s power to create connection?

• What if we reclaimed it as a tool for authenticity and impact?

• What if it became less about how you look on paper and more about how you make OTHER people feel?

There are real relationships and unexpected opportunities waiting on the other side of this decision, I promise you.

A special BwB announcement 🧀

Start landing the jobs and opportunities you want

…speaking of building personal brands…let’s be real—crafting a cohesive narrative around your personal brand when you’ve worn many hats or taken a few detours? Not exactly straightforward. It’s vulnerable, messy, and often, the hardest part of getting started with the process of making a giant career or life transition.

That’s exactly why I’m BEYOND excited to share that my course - How to Tell a Story That Gets You Hired - has officially launched!

This course was built for multi-passionate professionals, generalists, and career changers—basically anyone who’s staring at their LinkedIn profile thinking, How do I make all of this… stuff I’ve done… make sense to other people?

My course is designed to help you:
✅ Transform your diverse experiences into a compelling, cohesive narrative,
✅ Feel confident and clear on what you want before networking convos, and
✅ Land the roles and opportunities that you deserve by helping you create a story that stands out and gets you noticed!

And here’s the best part: the first 30 people that sign up will snag the course at an exclusive launch price of $59.

So, what do you say? Are you ready to make 2025 the year you finally craft that killer story that unlocks the opportunities you’ve been dreaming about?!

Be one of the first 30 people to access the course here ✨🪩

And.. just in case you are wondering…

Here is what’s included ⬇️ when you buy it:
✅ 8 expertly designed video modules to guide you asyncronously step-by-step through my storytelling framework,

✅ 22+ timed exercises to get your thoughts out of your head and onto paper,

✅ A downloadable exercise workbook to help you wireframe your story as you advance through the materials in the course,

✅ A networking directory where you can access fellow portfolio careerists’ stories for inspiration and connect directly with them, AND

✅ Invites to exclusive monthly group practice sessions to further refine and practice your story with other colleagues that have taken this very course!

Ready to get rockin and rollin’?

Snag early pricing for the course here! 🎉 These puppies won’t last long!